Visual Website Optimizer

Sometimes you know the changes that will work, and you implement them without testing it because they just seem too obvious. But it’s always a good to practice to A/B test those changes nevertheless as it gives you important data to back the claims and it also helps you avoiding bad ideas that seem good earlier (before you A/B tested them). Something similar was done by buyakilt.com which is an online Kilt and Scottish Highland [...]

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Imagine that you are selling cookies online and want to increase sales. What would you do next? One way to increase sales would be to increase traffic that you get but that costs a lot of money. Another way would be to work on optimizing landing pages, product pages and checkout pages. You may test your button colors, call to actions or layout. If you are adventurous, you may move beyond simple changes and start [...]

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For eCommerce websites, having the right product mix is very important. If you don’t have products that your customers want, they are going to leave the website and never come back again. And unless you are Amazon or Walmart, you cannot afford to have all sorts of of products to offer (handling inventory, shipping, policies is a logistical challenge so most eCommerce companies specialize in specific niches). So knowing which products to offer is a [...]

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We’re big fans of BigCommerce, a hosted shopping store solution that makes creating and running online stores a really simple job. In fact, just like our motto “World’s easiest A/B testing tool“, their motto is “Easiest way to sell online“. That is why we decided to produce a step by step tutorial on how to integrate Visual Website Optimizer with BigCommerce. Bigcommerce is also one of our customers and they love Visual Website Optimizer and [...]

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