Visual Website Optimizer

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch [...]

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Imagine that you are selling cookies online and want to increase sales. What would you do next? One way to increase sales would be to increase traffic that you get but that costs a lot of money. Another way would be to work on optimizing landing pages, product pages and checkout pages. You may test your button colors, call to actions or layout. If you are adventurous, you may move beyond simple changes and start [...]

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For eCommerce websites, having the right product mix is very important. If you don’t have products that your customers want, they are going to leave the website and never come back again. And unless you are Amazon or Walmart, you cannot afford to have all sorts of of products to offer (handling inventory, shipping, policies is a logistical challenge so most eCommerce companies specialize in specific niches). So knowing which products to offer is a [...]

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Sometimes it takes a radical redesign to get big results. ClickLab is a Brazilian agency specialized in Conversion Rate Optimization and they used Visual Website Optimizer to test a radical redesign of the primary page on WriteWork.com, a popular essay website for students. They chose to focus on the page which receives most entrance traffic. The traffic is nearly exclusively organic and the page has been struggling with high bounce rates for a while. The [...]

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