Visual Website Optimizer

eCommerce websites that sell branded products need to ensure that customers know the products are original and not an imitation. If your customers are not sure about the originality, they’re never convinced about the quality of the product and any price will seem like too much. This problem is especially grave in the online world because unlike a physical store they don’t interact with a sales person face to face and moreover they cannot touch [...]

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One of the questions we often hear from users who are new to A/B testing is what should they test. This does seem like a simple question but it can be quite baffling to the new-comers. This post is one such attempt to narrow down certain options to test, the changes that worked for others might work for you. The change here that we are talking about is testing having a video on homepage or [...]

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We previously ran an article which showed how long sales pages work. Another previous case study talked about anti-A/B testing on how removing header from our blog increased signups by 60%. Now in this post, I will be talking about how removing content from a landing page and hence shortening it increased sales by 62%. So, what is the real truth? Does more content convert better or less content? The short and sweet answer to [...]

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In the past, we have featured a number of A/B testing case studies. In many of those case studies, a number of elements change which contribute to increased sales and conversions. However, this case study is special. Here a single (seemingly trivial) change was responsible for increasing sales by as much as 34%. This is unprecedented and, of course, is an amazing story which demonstrates the power of A/B testing. That’s why I chatted with [...]

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ReplaceDirect, a Visual Website Optimizer customer, is a successful Dutch e-commerce site. It’s one of the biggest retailers in the Netherlands in the field of parts and accessories for notebooks and other mobile equipment. The main focus is on energy products like batteries and power supplies, but the product range is quite extensive. They recently did an A/B test using Visual Website Optimizer where the winning variation reduced cart abandonment by 25%. For e-commerce sites, [...]

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