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Create & Optimize Landing Pages using Unbounce and VWO

Posted in How To, News on August 23rd, 2010

We are proud to announce the integration of Visual Website Optimizer (VWO) with Unbounce, which is a tool for creating landing pages. If you are a VWO user and want to create a new landing page, you now know the tool we’d recommend. The integration of the two tools is dead-simple and Unbounce has put together a post announcing why they recommend Visual Website Optimizer for multivariate testing. Benefits of Integration The main benefit, of [...]


New feature: email notifications of test results

Posted in News on August 18th, 2010


We just launched a cool new feature in Visual Website Optimizer: email notifications! VWO already has a feature which monitors your test in the background and disables loser variations or starts displaying winning variation to all site traffic automatically. This ensured that the test reduced risk of losing sales and conversions because losing variations get automatically disabled. Now, we have added email notifications to automatic monitoring so that any time a winner or loser variation [...]

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The attack of red buttons: how reduced bounce rate by doing a simple change

Posted in A/B Split Testing, Case Studies on August 17th, 2010


It has been criticized, but it is always guaranteed to work. What is that we are talking about? Yes, you guessed it right: red buttons! No matter how many people consider such A/B tests as a trivial exercise, every now and then they have been demonstrated to increase conversions. The theory of red buttons also worked for one of the Visual Website Optimizer’s users, although they use orange, which fits their color scheme, instead. [...]


New feature: select date range for Visual Website Optimizer reports

Posted in News on August 10th, 2010


A customer requested this feature, and we obliged! Visual Website Optimizer reports now come with a date picker to let a user see reports only for a specific date range (of course, in addition to the default aggregated report). See below how this date picker looks like: Although test reports should always be analyzed in aggregate (to avoid introducing any statistical bias), this feature will come handy if you want to analyze following scenarios: How [...]

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Easiest way to track conversions across multiple domains (using third party cookies)

Posted in A/B Split Testing, How To on July 1st, 2010

Third party cookies

We’re excited, very excited. Today we launched a new feature that allows Visual Website Optimizer users to track goal A/B test conversions across multiple different domains and sub-domains without doing any extra settings. Due to restrictions posed by the way cookies work, earlier if multiple domains were involved we instructed users to take a hackish approach to track conversions. But now, it just works out-of-the-box. No extra setting, no code fiddling. Finally, cross-domain tracking is [...]


How to create an A/B split test in 2 minutes [video]

Posted in A/B Split Testing, Multivariate Testing on June 28th, 2010

We recently revamped the introductory video for Visual Website Optimizer by adding a voice-over and updating it by including some new features (e.g. heatmaps). From start (entering the test page URL) to end (interpreting test results), all it takes to run your first A/B test is just 2 minutes. And you thought testing is a dark art? ;) Watch the video below: Do you think video can be improved? Please leave a comment to let [...]

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Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity

Posted in How To, News on June 15th, 2010


We had launched clickmaps and heatmaps for A/B tests recently in Visual Website Optimizer. Since then it has become the most popular feature amongst our users. We aren’t surprised by the success of this new feature because it gives a new angle to A/B test results. While you can always get information about conversion rate, bounce rate and other hard metrics from standard reports, visualizing “hotspots” on a page has a charm of its own. [...]


A/B Testing + Clickmaps = Awesomeness

Posted in Multivariate Testing, News on June 2nd, 2010


Do you know where visitors are clicking on your website homepage? Do you know which parts of your website are hotspots that attract visitor attention? You can, of course, fire up your web analytics tool and tell me that 20% visitors go to sign up page after visiting homepage but that information doesn’t tell you the whole story. First, some stats about Visual Website Optimizer homepage: 30% of visitors who come to homepage visit the [...]


Announcing Visual Website Optimizer API

Posted in News on May 31st, 2010

Visual Website Optimizer API was privately announced to select users long time back but today we are happy to announce it to general public too. The API lets you pull complete test results into your internal dashboards. Results are returned for all test goals and include confidence levels, hits and conversions. amongst other metrics. The API also allows you to start and pause tests programmatically. API interface is JSON and is currently available only by [...]

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Do trust badges on websites work? Oh yes! 32% increase in conversions

Posted in A/B Split Testing, Case Studies on May 19th, 2010


These days you have all sorts of trust badges available to put on your websites. Some are SSL badges, some are good business practices badges and some are even carbon neutral certification badges. But do these badges have any effect? A Visual Website Optimizer user, Karsten Lund (a conversion specialist from Atcore), recently carried out a six-month long A/B test to determine whether an E-mark badge (certifies ethical conduct of Danish businesses) impacts conversion rate. [...]

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