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How Hyundai increased requests for test drive by 62% using multivariate testing

Posted in Case Studies, Multivariate Testing on April 20th, 2011

Origineel

Hyundai, the Korean giant, not just makes well-engineered cars, they have well-engineered online strategy as well. In the Dutch market, they hired one our certified partners, Traffic4U to optimize conversion rate on their lead-generation pages. Traffic4u is an experienced, international online marketing agency, specializing in Result Driven Online Marketing and since they are our partners, they chose Visual Website optimizer for testing and optimization on Hyundai.nl In this case study, we catch up with Janco [...]

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Top 10 A/B Testing and Conversion Rate Optimization resources

Posted in A/B Split Testing, Multivariate Testing on December 6th, 2010

whichtestwon

Last year, at the dawn of 2010 I wrote four reasons why 2010 is going to be a year of A/B split testing. Now that 2010 is coming to a close, I thought it will be great to revisit what happened in our tiny little (yet growing) industry of split testing and conversion rate optimization. Undoubtedly, the year saw explosive growth in the industry (and also for our A/B testing tool – Visual Website Optimizer). [...]

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Multivariate testing case study and tutorial on increasing conversion rate

Posted in Case Studies, Multivariate Testing on November 24th, 2010

mvt

I just published a guest post on Smashing Magazine titled Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates. Essentially, there are five steps to increasing conversion rate: Identify a challenge Define your test hypothesis Decide whether to do A/B testing or multivariate testing Run the test and analyze results Derive lessons from it If these steps sound complicated to you, I recommend you to read the extensive tutorial which has numerous examples. [...]

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Why Melvin loves Visual Website Optimizer?

Posted in Case Studies on May 6th, 2010

We are starting a new series to profile testimonials and success stories of users who love Visual Website Optimizer. The idea of I Love VWO series came to us when one of our users, Melvin Ram, sent us a testimonial full of praises (without asking, how fantastic of him!). Following is what Melvin Ram from Volcanic Web Design Company sent us: I love VWO because it’s frictionless. Within 1 hour of setting up an account, [...]

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