Posted in A/B Split Testing, Case Studies on November 16th, 2012
Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. The moment someone decides to sell his wares online, the dilemma arises: given the less attention span, should he be giving specific information about the product and getting to the point quicker or should he try to make a convincing case first and then persuade the visitor to make a purchase? Actually, it’s a central problem of [...]
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