The Next Generation of Visual Website Optimizer is launching in April 2014 See What's Coming

Whoa! Free trial button did not decrease paid signups, but increased trial signups by 158%

Posted in A/B Split Testing, Case Studies on November 22nd, 2011


The case study we are publishing today answers a dilemma that many software companies encounter at one time or another. Should they offer a “free trial” option? Will it decrease the paid signups? One previous case study answered which button increased clickthroughs by 47%: ‘Try demo’ or ‘Buy now’. This case study answers whether having both at the same time has any effect on sales and conversions. GetResponse is one of the leading email marketing platforms in [...]


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