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14 Ways to Reduce Bounce and Increase Engagement on your eCommerce Site

Posted in How To on March 4th, 2014


Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is 34%. If the bounce on your eCommerce site is above this number, you should go through these 14 best practices to increase engagement. 1) Pay Attention to the Size of Search Bar One reason for high bounce is that visitors are not able [...]


9 Irresistibly Smart Copywriting Examples for Better Conversions

Posted in Best of on February 20th, 2014


I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward, some unconventional, some unapologetically honest and most of them witty. However, what bind them together is that they are all very hard to resist. 1) Making it difficult for them to say no Would you click on “No thanks, I treat all [...]


Customer Review Widget Increased eCommerce Sales by 36%

Posted in Case Studies on February 14th, 2014

Comparison is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return policy right in the top banner. The problem Of all their pages, FietsPunt’s product pages had the highest bounce rate which was directly hurting their sales. The hypothesis was that may be the visitors were apprehensive and didn’t know if they could trust the company with online [...]


13 Tips for Producing High-Converting Videos for Your Business

Posted in How To on February 5th, 2014


The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more likely to buy a product and a site is 53 times more likely to appear on page one of search results if it has a video. To top it off, there are countless case studies of videos increasing conversions for both eCommerce and SaaS companies. So it probably [...]


[New Feature] Now automatically preview your A/B test on multiple browsers

Posted in News on January 23rd, 2013

Previews on multiple browsers

There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e. you can preview how your variations will appear on different browsers before starting your test. This feature is available to all users (including free trials) irrespective of what plan you’re subscribed to. Within the app, you’ll notice that instead of your usual previews, there [...]


Do human photos on a landing page increase sales and conversions?

Posted in Case Studies on May 18th, 2011


Starting with a new series on this blog called Revisiting the Classics, I will re-look at our A/B testing case studies and throw some new light on it (with additional commentary). The case study that I picked for this post relates to human photos on landing pages and whether they increase conversion rate. Before reading rest of the post, make a guess: do human photos (male/female) online really have any subconscious effect on visitors? What [...]


A/B testing is not snake oil

Posted in A/B Split Testing on March 25th, 2011


Recently on Hacker News, someone commented that A/B testing has become like snake oil, making grand promises to be a panacea for increasing conversion rates. This comment troubled me not because the commenter was wrong (he was!) but because how certain people view A/B testing. Let me put this straight and clear: A/B testing does NOT guarantee increase in sales and conversions In fact, we recently featured a guest post by Noah of Appsumo who [...]

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Revenue Tracking for A/B testing: exciting new feature in Visual Website Optimizer

Posted in Multivariate Testing, News on February 23rd, 2011


We are extremely proud to release a brand new feature in Visual Website Optimizer: Revenue Tracking. This is a significant new development for our product because it means now in addition to tracking conversion rate (for multiple goals such as clicks on links, visit to pages, form submissions, engagement, etc.), you can track various revenue metrics as well (including revenue per visitor, total revenue, average order value, etc.) Why you should track revenue in your [...]


How to increase newsletter signups by 28%? Ask users to ‘watch a video’ or ‘get instant access’

Posted in A/B Split Testing, Case Studies on January 6th, 2011


Last week we ran an A/B test contest where you had to guess which button increased newsletter signups by 28%. Was it ‘watch a video’ or was it ‘get instant access‘? We got a total of 51 submissions (tweets + blog comments) and would you believe it: 51% said ‘Get Instant Access‘ would win while 49% said ‘Watch a video‘ will win. This is incredible and clearly demonstrates how hard is it to guess what [...]


Best A/B Testing Case Studies of 2010

Posted in A/B Split Testing, Case Studies on December 20th, 2010


Boy, what a year 2010 has been for A/B testing industry and Visual Website Optimizer. We saw tens and hundreds of small/medium sized businesses increase sales and conversions on their websites. Our repository of A/B testing case studies is the proof that A/B testing works! To celebrate the excitement of 2011, I have complied the list of our best A/B testing case studies in 2010 (in order of bestness). Hope they will inspire you to [...]


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