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Optimization v/s Validation – two distinct uses of A/B testing

Posted in A/B Split Testing, Multivariate Testing on April 28th, 2010

It is a myth that A/B testing can only be used for optimization and you need to fully establish a process optimizing it. In other words, many people think that A/B testing is best meant for big guys who already have an established conversion funnel, and now want to squeeze an extra 0.01% out of it. As a natural consequence to this logic, it may appear that A/B testing cannot be used at initial stages [...]

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How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer

Posted in A/B Split Testing, Case Studies, Multivariate Testing on April 1st, 2010

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RIPT Apparel is a Chicago-based online retailer of one-of-a-kind designer tees and wearable art. They sell one new design by a new artist every day starting at midnight CST for $10 and it is only available for a period of 24 hours. After that period, the design rests in peace forever in the T-shirt graveyard and a new one takes over its place. The sense of urgency created by limited availability of the design can [...]

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8 A/B split testing case studies you cannot afford to miss

Posted in A/B Split Testing on February 5th, 2010

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This post is a compilation of best A/B split testing case studies available on the Internet. In a way, this compilation proves that: a) A/B split testing really works; b) it doesn’t take much effort (hello Visual Website Optimizer); c) you should be doing it right now! I think case studies are an interesting way to learn about a new domain. So, consider this post as a starting point for the wonderful world of A/B [...]

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