Posted in Case Studies on September 29th, 2011
One of the questions we often hear from users who are new to A/B testing is what should they test. This does seem like a simple question but it can be quite baffling to the new-comers. This post is one such attempt to narrow down certain options to test, the changes that worked for others might work for you. The change here that we are talking about is testing having a video on homepage or product page. Previous case studies prove that it usually works wonderfully. One such case study is video increases conversion rate of a landing page by 46% and in another one they tested two call to actions ‘Watch the video’ v/s ‘Get Instant Access’ and found out that the video one increased newsletter signups by 28%.
In this latest case study, one of our clients Buy Real Twitter Followers made a variation with a small video explaining about their service on the homepage. This little change helped them increase their sales by 216%. Buy Real Twitter Followers was formed as a response to the need made by the growing Twitter advertising market. Getting Twitter followers has been a large concern by many network marketers and businesses whose primary aim is to advertise through Twitter.
Visitors usually tend to skip the blocks of text. This case study only goes on to prove that users much rather prefer to see the video for the product validation than reading block of text to get the gist of the product.
This is what Rene Harvey had to say about the A/B testing tool they used: Visual Website Optimizer: “VWO was very helpful, it was very easy to use and provides a room for designers such as myself to customize without having to change the original code.”
As always, everything is open to testing and the idea is to find what change benefits the most. Let us know what you think about this case study in the comments below.
Stay up to date
- @davidshawblog Did you try firing off 2 different custom conversion goals from them? That should do the trick. #
- @KodeCreative Can you drop an email ref. the VWO thing to support at wingify . com ? cc @andrewwarner @bobhiler #
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- @davidshawblog David, what happened? #
- Improved Visual Hierarchy Increases Online Sales by 35.6% for @UnderwaterAudio http://t.co/b5IR2YJJ27 #
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