Comments on: Visitor Segmentation for A/B and Multivariate Tests http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/ Mon, 21 May 2012 14:48:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How WriteWork.com increased sales by 50% & doubled conversions by A/B testing a radical new design http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-456 How WriteWork.com increased sales by 50% & doubled conversions by A/B testing a radical new design Fri, 13 May 2011 14:41:06 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-456 [...] Since the primary objective was to increase engagement on the landing page, the following segmentation trick was [...] [...] Since the primary objective was to increase engagement on the landing page, the following segmentation trick was [...]

]]> By: Paras Chopra http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-455 Paras Chopra Fri, 13 May 2011 11:52:25 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-455 @Jan: in that case you can disable the control and let the test running. So, all new visitors will see one kind of page (which is variation) while all returning visitors will see your original page. @Jan: in that case you can disable the control and let the test running. So, all new visitors will see one kind of page (which is variation) while all returning visitors will see your original page.

]]> By: jan http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-454 jan Fri, 13 May 2011 10:13:33 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-454 Can you please explain me one thing? Once you segmented the traffic let say new vs returning on your home page, and run a test only on a new visitors. A test win and you find a page for new visitors which converts better. So my question is so what then? How are you going to show this winning page to new visitors only, and to your returning visitors the current home page. It's not an a/b test anymore, it's personalization and targeting. Can you please explain me one thing? Once you segmented the traffic let say new vs returning on your home page, and run a test only on a new visitors. A test win and you find a page for new visitors which converts better.
So my question is so what then? How are you going to show this winning page to new visitors only, and to your returning visitors the current home page. It’s not an a/b test anymore, it’s personalization and targeting.

]]> By: Paras Chopra http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-453 Paras Chopra Sat, 08 Jan 2011 11:13:02 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-453 @Melvin: no, not yet. But we recently released other improvements in the product. @Melvin: no, not yet. But we recently released other improvements in the product.

]]> By: Melvin Ram http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-452 Melvin Ram Sat, 08 Jan 2011 08:24:56 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-452 Has geo-location based targeting been implemented yet? Has geo-location based targeting been implemented yet?

]]> By: Paras Chopra http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-451 Paras Chopra Sat, 27 Nov 2010 06:43:38 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-451 @Yes, you can use new/returning visitors but not geo-location (yet). @Yes, you can use new/returning visitors but not geo-location (yet).

]]> By: webdesignMTL http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-450 webdesignMTL Fri, 26 Nov 2010 23:47:00 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-450 Can we use some other segmentations like new/returning visitors, geo location or operating systems for the users? Can we use some other segmentations like new/returning visitors, geo location or operating systems for the users?

]]> By: Melvin Ram http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-449 Melvin Ram Tue, 27 Jul 2010 13:57:59 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-449 Also, in addition to select a segment, it would be great if I could exclude a segment. On my website, I get a lot traffic from India, Pakistan & Philippines. 99% of those people are simply looking to get my contact info and spam me with offers for outsourcing work. I would like to exclude them from my tests. Also, in addition to select a segment, it would be great if I could exclude a segment. On my website, I get a lot traffic from India, Pakistan & Philippines. 99% of those people are simply looking to get my contact info and spam me with offers for outsourcing work. I would like to exclude them from my tests.

]]> By: Melvin Ram http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-448 Melvin Ram Tue, 27 Jul 2010 13:54:40 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-448 +1 on "Geotargeting based on IP to test country-specific messages" +1 on “Geotargeting based on IP to test country-specific messages”

]]> By: Paras Chopra http://visualwebsiteoptimizer.com/split-testing-blog/visitor-segmentation-for-ab-and-multivariate-tests/#comment-447 Paras Chopra Tue, 27 Jul 2010 05:02:25 +0000 http://visualwebsiteoptimizer.com/split-testing-blog/?p=376#comment-447 Hi Jens, That will require minor amount of customization. What you can do is to drop a cookie at the bottom of your pages and then make a segment which checks the value of that cookie. First time visitors will not have that cookie, so will be distinguished with any visitor who has seen at least 2 pages on your website. Email us at support@wingify.com if you need more help. -Paras Hi Jens,

That will require minor amount of customization. What you can do is to drop a cookie at the bottom of your pages and then make a segment which checks the value of that cookie. First time visitors will not have that cookie, so will be distinguished with any visitor who has seen at least 2 pages on your website. Email us at support@wingify.com if you need more help.

-Paras

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