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Visual Website Optimizer now integrates with ClickTale

Posted in News on January 29th, 2013

Being a young company, we know that focus is extremely important for Visual Website Optimizer. For that reason, the tool currently focuses primarily on A/B and Multivariate testing. While we’re always adding new features (Cross Browser Previews were rolled out last week to all our users and before that it was A/B testing for Mobile and Responsive websites) we understand that our users’ success is enabled by a combination of first class tools.

ClickTaleTherefore, we’re always looking to integrate with applications most in-demand by our customers. Today, we’d like to announce that Visual Website Optimizer now integrates with the leading Customer Experience Analytics tool, ClickTale.

While you could always view heatmaps and clickmaps of your variations in Visual Website Optimizer, the integration with ClickTale will allow you to view recorded sessions of each A/B test variation seen by your visitors using ClickTale’s Visitor Playback feature, along with the ability to filter & search based on test IDs and variations. Watching recordings of visitors tells you exactly how they behave, where they click, how far down do they scroll and how they interact with the UI elements on your pages. All these features together provide unmatched clarity on how your visitors really use your website.

Jonny Steel, ClickTale’s Director of Business Development said

ClickTale

“ClickTale is very proud to now be integrated with Visual Website Optimizer. We share the same goal of helping websites to maximize their conversion rates and believe that this is best done together. Our customers stress the importance of using In-Page Analytics together with A/B Testing to ensure that they know what to test, and run effective experiments and visual post-test analysis.”

Detailed information on the ClickTale integration can be found in our Knowledgebase article.

About ClickTale

ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 80,000 customers worldwide including Fortune 500 ebusinesses, ClickTale is the fastest growing company in its space.

Siddharth Deswal

I do marketing at Visual Website Optimizer.

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2 Comments
XNUMERIK
January 29, 2013

That’s a really great addition to VWO. It is something we were missing here.
However, the article does not say anything about changes to the current plans or if we need to have a clicktale account to be able to take advantage of this intergration.

Paras Chopra
January 29, 2013

This integration is available for all plans. And, yes, you need to have a ClickTale account to use this integration. They, however, have a free account that you can signup for.

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